Come share the warmth and magic of the season with neighborhood merchants.  For over 30 years La Jolla has kicked off the holiday season with a free afternoon filled with special happenings including live music, demonstrations, prizes, incredible sales, tasty treats, children’s activities, and, of course, a very special appearance by a Jolly St. Nick.  Prize drawings will be held throughout the afternoon throughout the village. Register in advance for a FREE PARKING PASS AND ADVANCE COPY DIGITAL MAP AND PROGRAM.

Here’s a sneak peek at some of the Special Holiday Happenings.  More are being added every day!

• MEET SANTA – 11 am – GEPPETTO’S | 12:30 – WARWICK’S | 2:00 pm – ADELAIDE’S
• DJ RON JONES, THE VOICE OF LA JOLLA PERFORMS – Ace Hardware – 11 am to 4 pm
• GUITARIST SERGIO AZOCAR PERFORMS – Bowers Jewelers – 11 am to 4 pm
• PATY SEVENER PERFORMS – Warwick’s 11:30 am to 2:30 pm
• COUNTRY DAY/MADRIGAL SINGERS PERFORM – Adelaide’s – 11 am
• DOUBLE TAKE PERFORMS – -Adelaide’s – 1 pm to 3 pm
• ADELAIDE’S HOLIDAY DESIGN and DEMOS – Wreath Making – 1 pm | Holiday Centerpieces – 2 pm
• PRIZE DRAWINGS – Ace Hardware, Bendl’s Custom Shirts of La Jolla | Bowers | Vuori | Warwick’s

Here’s a list of some of the participating businesses.

ACE HARDWARE • ADELAIDE’S • BANG & OLUFSEN •  BELLA WOOF • BENDL’S CUSTOM SHIRTS OF LA JOLLA • BRICK & BELL CAFE • BOWERS JEWELERS • CHARLESTON SHOE CO. •  GEPPETTO’S TOYS • GIRARD GOURMET • J MCLAUGHLIN • RALPH LAUREN  • RANGONI SHOES • SMART FIT METHOD  • SUNNY DAYS • VUORI • WARWICK’S  AND MORE!