WOW Festival

The La Jolla Village Merchants Association is thrilled to announce its inaugural sponsorship of the acclaimed annual WOW Festival, presented by the prestigious La Jolla Playhouse. This exciting partnership marks a significant milestone for LJVMA as it endeavors to support and promote the vibrant arts and cultural scene in La Jolla and beyond. This year’s festival-goers are encouraged to enhance their experience by spending time in La Jolla Village shops, galleries and cafes before or after WOW activities.  La Jolla’s restaurants offer everything from ocean-view happy hours to fine dining.  Plus — all visitors qualify for all-day $4.95 discount parking in the village.  Come to La Jolla and linger longer!

Celebrating Art and Innovation: The WOW Festival, known for its immersive, interactive, and breathtaking experiences, promises to captivate audiences with a diverse array of performances from local, national, and international artists. From cutting-edge theatrical productions to thought-provoking installations, the festival offers a dynamic platform for creative expression and innovation.

This year’s festival, set to take place at UC San Diego, will transform locations all around the campus into vibrant hubs of artistic exploration. Attendees can expect to be transported into worlds of wonder and imagination as they engage with a wide range of artistic disciplines, including theater, dance, music, visual arts, and more.

LJVMA’s Commitment to the Arts: As a first-time sponsor of the WOW Festival, LJVMA reaffirms its commitment to nurturing and promoting the arts in the La Jolla community. By supporting events like the WOW Festival, LJVMA aims to enrich the cultural fabric of La Jolla and create memorable experiences for residents and visitors alike.

Join Us at the WOW Festival: LJVMA invites everyone to join us at the WOW Festival for four days of awe-inspiring performances, thought-provoking installations, and unforgettable experiences. Whether you’re a seasoned art enthusiast or simply curious about the power of creativity, there’s something for everyone to enjoy at this year’s festival.